I’m Elsayed Mashaal, a Creative Lead and Photographer based in the UAE, passionate about crafting visual experiences that connect, inspire, and elevate brands.
For 10 years I’ve worked with fashion, F&B and hospitality brands in the UAE and Egypt, owning the full production cycle: concept, shoot, edit, design and publishing. My work is measured in results, including a 35% sales increase for a 5-branch restaurant group, and today I lead AI image and video production alongside the camera.
PROJECTS COMPLETED
BRANDS SERVED
Where I’ve Worked
Louzan Group | Creative Lead & Photographer
Mar 2025 – Present · Ajman, UAE. Leading visual content and creative direction for Louzan Fashion and Cavallo: campaigns, lookbooks, product and lifestyle photography, short-form video and AI-generated imagery. I also train the team on AI production and quality control. Promoted from Photographer at Wood House Restaurant (Louzan Hospitality, Al Ain).
Dar Ward & Al Tarbouch Al Soory | Visual Content Creator
Oct 2022 – Feb 2025 · Sharjah, UAE. All photography and video for a 5-branch restaurant chain, around 12 videos and 30 images a month. Contributed to a 35% sales increase in the first year, grew the social following from 7,000 to 12,000, and designed the packaging, menus and brand identity.
Freelance | Photographer & Graphic Designer
2019 – 2022 · Egypt. Visual identity, branding and marketing material for clients on Fiverr, Upwork and direct, plus commercial, event and conference photography with full post-production.
Rahala Travel | Photographer & Team Supervisor
2016 – 2019 · Egypt. Supervised a team of 4 photographers across tour groups and produced the photography for the agency's promotional campaigns.
1
+
Years Experience
PHOTOGRAPHY
VIDEOGRAPHY
CONTENT CREATION
BRANDING
